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Making the most of the gift that keeps giving

One out of five retailers surveyed by Shop.org this summer said they were investing “significantly” in online gift card purchase and redemption this year. This correlates with shopper enthusiasm for online gift cards and continued improvements in functionality and marketing, making gift card redemption a trend to watch this holiday season. Top tips for implementation include simplifying the purchasing process, optimizing for mobile and creating personalization options. Full Story.

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