Changing Consumer Purchase Patterns: What do I need to know about Apple pay, NFC, EMV, and more?
Date: Wednesday, June 10, 2015
Presented by: John Mayleben, Michigan Retailers Association
2015, the year of change in the payment processing landscape.
Not since the early 1980’s, when the industry migrated to mag stripe cards and terminals that read the mag stripe, have we seen such a dramatic sea of change in the merchant processing arena.
If you have ever had questions about what the impact of these impending changes are, or wondered if you really need to upgrade your terminal (you don’t, but learn why you might decide it is a good idea), this is the webinar for you.
John Mayleben is one of the experts in the world of payment processing and a 29 year industry veteran (he was around when we went to mag stripes). The webinar will share information about what is going to happen in October, when the liability for counterfeit cards MAY transfer to you, the merchant. It will also illustrate how ApplePay and other mobile phones are changing the landscape even more.
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