The South Carolina Retail Association (SCRA) is a non-profit trade association whose mission is to improve the public image, effectiveness and profitability of the retail industry across the state.

SCRA represents the interests of individual merchants before the members of the South Carolina General Assembly and serves as a vital link between retailers and state government departments and agencies.

South Carolina Retail Association Staff and Elected Leadership:

SCRA is led by an experienced team of professionals, each with a unique area of expertise. Together, they share a common mission – to inform, guide and advocate for the retailers of South Carolina.

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Executive Director Lindsey Kueffner oversees the association’s day-to-day activities and is the primary liaison with the Association’s Board of Directors and member companies.  Prior to her work at the Association, Lindsey was the Director of Research and Education at the North Carolina Forum for Research and Economic Education (NCFREE), where she analyzed financial data, election results, and district information to predict the outcome of statewide and state legislative races. Lindsey is a graduate of Wake Forest University, where she earned her degree in Political Science with a minor in Latin American Studies.


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Government Relations Director Lisa McGill Sweatman is the point of contact between member companies and their elected leaders in state government, and is the primary lobbyist working in Columbia to carry out the Association’s legislative agenda.  Lisa is a graduate of Clemson University and has worked in and around government affairs in Columbia since 2004. Previously she lobbied for the Medical University of South Carolina.



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Association Management Coordinator Jessica Young Edwin was born in Raleigh, North Carolina, but moved to Massachusetts as a young child. Always a Carolinian at heart, Jessica returned to North Carolina to attend Elon University. Prior to her role at SCRA, Jessica worked as a retail manager, both in furniture and clothing.