In the wide world of retail, image really is everything

Not all industries can claim consistent job growth, but retail is one of them. Between January 2009 and January 2012, the retail sector added nearly 300,000 new jobs. But there’s a misguided perception that retail jobs aren’t good jobs, and this image problem negatively affects everything from retail recruitment to government policy. At Shop.org’s Annual Summit, NRF President and CEO Matthew Shay explained how NRF’s This is Retail campaign intends to transform the industry’s image. Watch Video >>