JCP’s turnaround takes hold with ad campaign, better earnings

J.C. Penney’s launch of six new TV spots during Sunday night’s Academy Awards show added to the momentum begun last week when the retailer released better-than-forecast fourth-quarter results and said it expects to book its first profitable quarter since 2011. “They’ve been doing a great job getting back to basics,” former Saks CEO and current J.C. Penney board member Stephen Sadove said. USA Today