The pros and cons of filling online orders from store shelves

Fulfilling online orders from one of its 13 brick-and-mortar stores costs Peter Glenn Ski and Sports about 30% more than shipping the goods from a warehouse, but it makes more sense than losing the sale because the retailer can’t deliver quickly enough, the company’s e-commerce director Jason Merrick said. “If you don’t have [a product], you’ve created the worst customer experience,” he said. Full Story.