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SBA launches tool to clarify ACA employer mandate

The Small Business Administration has launched an online tool that seeks to clarify the Affordable Care Act's employer mandate, saying businesses will not be able to avoid the law's costs by cutting full-time employees to part-time hours because the government…

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Led by digital, coupon use is on the rise

Coupon use is increasing, according to NCH Marketing Services, with double-digit growth of digital distribution and redemption, though free-standing inserts still command 91.1% of the market. "For marketers, it's about finding the right media mix and defining the coupon characteristics…

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Retailers get creative with back-to-school campaigns

Retailers are getting edgier and more innovative with campaigns for the all-important back-to-school season, and making greater use of social media tools to draw in their target audiences. Target's "Bullseye University Digital Experience" live-streamed four days in the dorm life…

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In-store dietitians are expected to double before 2015

In-store dietitians are the latest trend in grocery amenities and are helping retailers differentiate themselves beyond price. Phil Lempert, CEO of the Retail Dietitians Business Alliance, estimates that 500 to 600 dietitians are available nationwide to help grocery customers and…

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