Holiday Sales Increase 4 Percent

Confident consumers stocked up on holiday gifts and other merchandise over the 2014 holiday season, helping boost overall holiday retail sales to their highest level since 2011.  Total holiday retail sales, which include November and December sales, increased 4 percent to $616.1 billion, which was in line with NRF’s projected forecast of 4.1 percent growth. In addition, non-store holiday sales, which is an indicator of online and e-commerce sales, grew 6.8 percent to $101.9 billion.

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