Led by digital, coupon use is on the rise

Coupon use is increasing, according to NCH Marketing Services, with double-digit growth of digital distribution and redemption, though free-standing inserts still command 91.1% of the market. “For marketers, it’s about finding the right media mix and defining the coupon characteristics to both activate consumers and still drive ROI for their brand,” said Suzie Brown, executive vice president, sales and marketing, for parent company Valassis. Full Story.