Snapchat debut for McDonald’s features LeBron James

McDonald’s has signed up for Snapchat, the disappearing-video service, and it posted a “story” on Tuesday that featured LeBron James and other top athletes. Snapchat’s “stories” are available publicly for 24 hours and consist of video clips and images that can be strung together, an extension of the “snaps” that are sent to individual users for one-time viewing. Advertising Age