Study: Bricks-And-Mortar Retailers Seeing Some Success in Retaining Sales

Almost half of the people who comparison shopped with their phones this holiday still ended up at the cash register, an 11-point increase from 2011. Link to:

http://www.morningnewsbeat.com/Home/Home_S.las?Date=2013-02-05&Source=Newsletter&A=41082&C=#A41082

The Washington Post reports on a new study from the Pew Internet and American Life Project suggesting that “brick-and-mortar retailers’ efforts to keep even the most Web-savvy shoppers in stores is having some early success.”

According to the story, “More consumers, 58 percent, consulted their phones during the 2012 holiday season, compared with 52 percent in 2011. Young shoppers, wealthy shoppers and smartphone owners were the most likely to leverage their cellphones while shopping. ”

About 12 percent of those who used their phones to look for cheaper prices opted to buy the products online, about the same percentage as did in 2011, according to the report.

“But the report contained some good news for retailers: Almost half of the people who comparison shopped with their phones, 46 percent, still ended up at the cash register, an 11-point increase from 2011.”