Emotional appeal and a sense of exclusivity are among the factors that give marketing the boost it needs to generate word-of-mouth, Dave Clarke writes. Marketers can also use giveaways, such as branded T-shirts, and triggers embedded in ads, such as…
Food prices across the board are on track to rise faster this year, and conditions such as California's drought could send inflation even higher, the Agriculture Department said Tuesday. For restaurant owners like Jamie McDonald, who used $70,000 in competitive…
For the second year, the NRF Foundation is partnering with the University of Phoenix to offer Dream BIG scholarships. What does that mean? Anyone who works in retail -- at any level or position -- can apply for the full-tuition…
When Red Robin Gourmet Burgers decided to make its Seasoned Steak Fries available in the supermarket frozen food case, the process was more complicated than it might seem. For Red Robin and a growing number of other restaurant brands that…
Brick-and-mortar retailers are fighting showrooming with more buying options for customers through multiple channels, a strategy marketers describe as "call, click or come over." Home Depot, Kohl's and Anthropologie are among the brands trying to get a leg up on…
CVS Caremark now offers talking prescription labels for blind or visually impaired customers through a technology called ScripTalk. The prescriptions are available for home delivery through the company's online pharmacy. "Enhancing access to important information about prescriptions is in keeping…
Low-income shoppers purchase an average of 10 more servings of fruit and vegetables per week when given discounts on those items, but they return to less-healthy buying habits when the financial incentive is removed, found a study by the Einstein…
It’s been almost a year since the US Senate voted 69-27 to pass the Marketplace Fairness Act, legislation that allows states to require online sellers to collect sales tax the same as local stores. Now the House has an opportunity…
Humorous, heartfelt content that connects with your customers and includes an unexpected twist is most likely to be shared on social media, writes Courtney Bosch, content manager for e-learning and events at MarketingProfs. But remember that no two people have…
The future looks bright for retail stores. That’s the conclusion of a new report by the International Council of Shopping Centers. The report, set to be released in May during the Council's Annual Conference, finds that population growth in the…